01
Accounting
What happened?
Transactions, taxes, payroll, tax returns, the balance sheet and statutory reporting.
Finance for decisions, not just for reporting
The numbers should lead to a decision
Accounting shows what has already happened. We help you understand why it happened, what is going on with profit and cash — and what decisions to take next.
KidnesFinancial picture
Resultwhere profit is made
Cashwhat happens to liquidity
Structurewhat distorts the picture
Decisionswhat to do next
TotalThe numbers lead to a decision
Three levels
Accounting records. Analysis explains. Management directs
This makes the difference between a statutory accounting duty and a real finance function clear at once.
02
Financial analysis
Why did it happen?
Profitability, margins, cost structure, debt and cash flows.
03
Financial management
What to do next?
Forecasts, scenarios, management indicators and support for the owner’s decisions.
This is not “more expensive accounting”. It is a different level of working with financial information.
When it is needed
Turnover and the bank balance no longer explain anything
A finance function becomes necessary when the business can no longer be judged by a single number.
- 01
Several business lines or companies
It is unclear where profit is made and how intra-group flows are connected.
- 02
There is profit, but no free cash
Cash flows, liabilities, loans and cash-flow gaps need to be analysed.
- 03
Costs grow faster than revenue
Management cannot see which items and units change the result.
- 04
Decisions are made intuitively
There is no budget, no liquidity forecast and no regular set of management indicators.
- 05
A bank, an investor or a sale of the business lies ahead
Financial information must be logical, verifiable and clear to an outside party.
What we do
We turn accounting data into a financial system
We do not build yet another pretty spreadsheet. We build information the owner can actually use.
Diagnostics
We check the real financial picture
The balance sheet, material balances, income and expenses, receivables and payables, loans, cash, taxes, fixed assets, stock and the quality of the existing analytics.
For a group of companies we look at the data not only for each legal entity separately, but also at how the companies relate to each other.
Profitability
We show where the result is made
What revenue is made of, which lines generate income, which costs relate directly to them, what the margin is, how much staff cost and where the profit of one line covers the losses of another.
Cash flows
We look ahead, not just at today’s balance
Receipts and payments, taxes, payroll, liabilities, seasonality, investment spending and the minimum necessary reserve. Management sees not only today’s bank balance but also the future need for cash.
Management accounting
We structure the data around management’s tasks
The chart of accounts, revenue and cost centres, business lines, rules for allocating overheads, accounting for loans and related parties, the month-end close and a regular management pack.
Result for the owner
Not a report for its own sake
A regular financial picture that answers the questions before the problem becomes urgent.
- How much the company really earned
- Where the business loses money
- How much cash will be needed going forward
- What has deviated from the plan
- Which lines produced the result
- How the cost structure is changing
- Who owes the company and whom the company owes
- What decision management needs to take
If the system needs rebuilding
Collect. Clean. Structure. Launch
Set-up does not count as a result until the system has run a full working cycle and produced information fit for management.
- 01
Collect
Diagnostics, data sources and the real financial picture.
- 02
Clean
Corrections, clean-up of balances and removal of distortions.
- 03
Structure
The financial model, analytics, rules and responsibilities.
- 04
Launch
Implementation, period close and the first management pack.
Formats and pricing
Solve one task, or hand over the finance function on an ongoing basis
The price depends on the business structure, data quality, number of companies and the depth of involvement required.
One-off work
150 €/ hour+ VAT
A specific finance question
Suitable when you need a separate calculation, analysis or professional opinion without monthly support.
- Financial diagnostics
- Analysis of indicators and cash flows
- Review or correction of a financial model
- A one-off forecast or management calculation
- Preparing information for a specific decision
Regular financial management
from1 500 €/ month+ VAT
A finance function alongside the owner
The starting format for one company with accurate, up-to-date accounting and available analytical data.
- Monthly financial review
- Analysis of profit, costs and the agreed business lines
- Updated cash-flow forecast
- Management pack with key indicators
- One monthly meeting with management
- Recommendations and support for financial decisions
The exact set of reports, frequency and level of involvement are set out in the proposal.
Financial rebuild — a separate project
Restoring past periods, cleaning data, a new analytical structure, automation, a group of companies and implementing a full management framework are not included in the package from 1 500 €. Such projects are priced after diagnostics.
Not included in the package
Accounting services, restoring old books, developing a new ERP system, audit and legal services.
Individual pricing
Restoring and correcting past periods, designing new analytics, weekly involvement, complex financial models, materials for a bank, an investor or a transaction.
All prices are exclusive of VAT. Before work starts, the task, the source data and the expected result are agreed.
Expert work
Finance as a management system, not an add-on to accounting
Anna Šendik · Managing director, Kidnes OÜ
I work at the intersection of accounting, tax, financial analysis and business management. For me, the question after “is the transaction recorded correctly?” is “what does this number mean for the business?”
My background is in economics and financial management, with a master’s degree from Tallinn University of Technology. I step in when standard accounting services are no longer enough:
- a complex structure or several companies;
- significant cash flows and international operations;
- restoring and rebuilding the books;
- a need for management analytics;
- preparing financial information for a bank or an investor;
- building a finance function inside a growing business.
How the work starts
First the starting point. Then the format and the price
After an initial review we will propose a suitable working format, the stages, an indicative timeline and the price. Submitting the form does not constitute an order.